Marketers have faced challenges in finding jobs in the past, but 2013 could be significantly different for many qualified professionals. For example, Fortune Magazine noted that digital marketing could be a popular area for companies this year, and job growth in this sector may lead to more opportunities for marketers in the United States.??

Digital marketing allows businesses to reach target audiences through online platforms such as email??and social networking. The growing web-based audience could provide numerous marketing opportunities to companies and help a variety of firms enhance their outreach.??

Meanwhile, digital marketing professionals possess skills that could make them attractive to employers. These specialists can effectively use the internet to deliver content to a wide range of audiences and provide insight into what it takes to develop effective marketing plans.??

Additionally, digital marketing could affect the U.S. economy by helping companies grow. Businesses that invest in hiring and training digital marketing specialists can promote various goods and services, which could help these firms expand. The overall impact on the U.S. economy could be substantial, as marketing firms may help companies become more efficient and productive.

Content provided by executive search organization, MRINetwork.

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