The top three factors workers consider when choosing a new employer are salary, job security and working environment, according to a new employer branding survey by Randstad.
Insight into what talent is looking for in a workplace can help employers build a brand that will attract workers.
"An employer brand is a billboard for the organization, and the importance of this public sentiment goes beyond recruitment efforts," said Randstad's Jim Link . "Clearly, company reputation impacts attractiveness among potential candidates. It is also clear a strong employer brand will further drive bottom-line results by creating a stable workforce, increasing productivity, and engaging key stakeholders."
Though salary was a leading concern for workers who have faced wage stagnation and unemployment since the Great Recession, workplace environment should not be overlooked.
Among workers surveyed, 52 percent of reported wanting their accomplishments to be acknowledged at work, while 51 percent placed a high priority on clear communication.
Forbes recently reported that improved communication between employers and employees can also help managers refine and improve their leadership style. The source recommends team leaders stay current on what incentives, work styles and management styles work best for individual team members. The magazine also recommends that managers collaborate with those under them to find ways to make their working life easier.