In a recent interview with The Washington Post, the head of an internet start-up said that his new company would help employers gain access to better information on potential hires.

Barrel of Jobs chief executive Christopher Hertz told the newspaper that his firm's technology would leverage social media tools and create incentive programs to increase the likelihood of hiring. If a person comes across an open job on the site that he or she thinks is a good fit for a friend, the lead can be sent directly to that person. If the applicant gets hired, the individual who referred them will be rewarded with a gift card or other compensation.

"We built a website that leverages a socialized crowd-sourcing platform to source better candidates," Hertz told the Post. "[It involves] science around human dynamics first and foremost, the idea of multi-level incentives – financial and non-financial rewards, and the sharing of jobs."

A number of different industries have been using the internet to increase the number of workers they hire. The Detroit Free Press reports that firms including Chrysler have been posting job opportunities on their websites.

Content provided by executive search organization, MRINetwork.

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