LoginMark Coker, the founder of an ebook publishing platform, predicts big things for the publishing industry. GalleyCat reports that Coker's 2013 Book Publishing Industry Predictions showed that there is an increasing demand for professional publishing services due to the responsibilities and expenses authors face to complete their books. The challenges commonly associated with editing, proofreading, packaging and distributing a book may lead more people to seek support from publishing firms.
Additionally, BlogFrog experts predict that new publishing tools and social media could help the industry expand.
"We see strong momentum continuing to build in 2013," said Rustin Banks, co-founder and CEO for BlogFrog.
Data-driven approaches may lead publishers to determine the types of content that are created and where these materials are disseminated. The publishing industry is quickly becoming more specialized, and professionals are using innovative research methods to determine how audience members will respond to certain content. The results may lead to substantial profits for publishing firms, as new industry professionals could be hired to analyze data to determine the success of various materials.
Content provided by executive search organization, MRINetwork.