LoginWith the holiday season just a few months away, many retailers have been making arrangements to increase staff on a temporary basis to handle the increase in foot traffic. However, some brands have announced that they will not hire as many workers due to an increase in online sales and fewer people coming into the customers at physical locations.
The Chicago Tribune reports that Target is one of the firms planning to hire fewer workers than it did last year. While it hired 92,000 additional staff members last year, this year the company will bring on between 80,000 and 90,000.
In an interview with the newspaper, a Target representative said that the digital shopping landscape has changed how the retailer conducted business.
"We recognize that online shopping will play a key role this holiday season," spokeswoman Sarah Van Nevel told the source. "Target is working to create multichannel experiences to meet the needs of our increasingly tech-savvy guests."
While certain retailers are cutting back, some employment experts believe that this year will be better for seasonal workers. In an interview with the Toledo Blade, Jon Chavez, CEO of Challenger, Gray & Christmas, said that he expected 2012 levels to surpass 2011's total of 718,000 employees hired for the Christmas shopping season.
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