LoginA new study has found that the mobile marketing industry is poised to add more than a million jobs over the next two years.
The report released by the Mobile Marketing Association (MMA) found that mobile marketing advertisting spending will increase to $400 billion and the industry will employ more than 1.4 million people by 2015, up from 524,000i n 2012.
"Mobile technology has had an incredible impact, not only on the way that we communicate with one another, but on how businesses market themselves to customers," Harrison Barnes, chief executive officer of Hound.com, said in a news release. "As more and more people use their phones to do what they used to do on their desktop computers, it's fundamentally changing the marketing industry and the type of experience and technical skills that advertising agencies look for in employers."
The study is in line with earlier predictions that the mobile commerce market will grow rapidly over the next few years, Mobile Commerce News reports. According to a 2011 report by eMarketer, m-commerce sales are expected to reach $17.2 billion this year and rise to $31 billion in 2015, which will also likely mean more opportunities for marketing and advertising professionals in the future.