Cold temperatures sometimes cause problems for companies in the U.S. tourism industry, but firms are searching for unique ways to attract visitors during the winter.??

In Maine, tourism sector officials are hoping to improve communications between administrators to develop innovative marketing strategies. The Bangor Daily News reports that industry leaders outlined goals during a meeting on January 30, 2013, and shared their insights with attendees. While many participants said that the “Maine” brand was strong in tourists’ eyes, some respondents noted that they felt the state should allocate more resources toward the tourism industry.??

Chicago’s tourism segment has seen its profits increase this winter, thanks in part to higher-than-average temperatures. According to Medill Reports, the Windy City’s popular tourist destinations have been busier during the winter, which is normally a slower period for many companies in this segment.??

“Typically we are very slow in the middle of winter,” Jerry Johnston, vice president of guest services at the Brookfield Zoo in Brookfield, Illinois, told the news source. “We don’t have many guests so we close down some of the amenities like restaurants and shops.”

Additional profits during typically slow periods could help the tourism industry get off to a strong start in 2013. In fact, some of these firms may expand their work teams to keep up with travelers’ needs.??

Content provided by executive search organization, MRINetwork.

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