The U.S. economy fluctuates regularly, but several beverage products industry analysts recently predicted gains for this segment in 2013. A WeiserMazars study showed that food and beverage suppliers expect their sales will increase by 13 percent this year. Additionally, study participants stated that they anticipate their net profits will rise by 6 percent. 

Various factors could influence beverage product suppliers, including new customers, innovative offerings and rising prices. However, firms that employ skilled professionals could bolster their everyday operations and stay ahead of their rivals. 

Additionally, beverage product developers could rely on marketing strategies to improve their brand reputations. According to The New York Times, the Dr. Pepper Snapple Group is collaborating with Olympian McKayla Maroney to promote its products to consumers around the globe. Regan Ebert, senior vice president for marketing at Dr Pepper Snapple, noted that Maroney will try low-calorie versions of various beverages and provide feedback. 

"What we're hoping is the fact [Maroney's] finally impressed," Ebert told the news source. 

Improving a company's reputation is essential to stand out in customers' eyes, and beverage product suppliers who invest in top-notch marketing campaigns and business development plans could expand their reach. 

Content provided by executive search organization, MRINetwork.

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